ABOUT THE PROJECT:

Cavin Kare was planning to launch a new beverage range with products for 4 categories viz. aerated drinks, jelly based, glucose based and ORS-L. The brief was to come up with a uniform packaging design system that can be applied to all four categories.

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KEYWORDS: Young, Dynamic, Vibrant

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ROUTE:

Since the target audience was youth, I’d taken the new age lingo route and created the main identity as a dominant speech bubble, which could stand out on any shelf.

 

The other textual information like RTB’s and BOP text was put in the form of stickers with copy in line with the idea. Stickers, on social media have become an integrated part of communication these days. The whole idea around this was to make a big, bold yet simple identity which can become an ownable element for the brand.

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The Panneer Soda variant of the project has been launched in the market.