Portfolio
Expandus Business Coaching
Re-Branding
ABOUT THE PROJECT:
Expandus Business Coaching is an ActionCOACH Franchise in Pune, India. The company was founded in Feb-2014. They are best-in-class Business Coaching and Mentoring Company.
The brief was to re-brand their logo and identity system with a new look and feel suited for a corporate world.
KEYWORDS: Corporate, Young, Dynamic, Strong
ROUTE (Logo):
The Expandus Logo comprises of a text unit and an arrow element on the top right corner, the latter representing ‘scaling up’ or ‘upward growth’.
The logo is a bold type-form and the primary element of the identity with purple as the base colour, complementing the fact that Expandus is a premium business coaching service. The accent colour palette is bright and dynamic which creates a corporate yet young mood for the brand
The project is live.
Website and Facebook on different screens
Social Media Posts
Print Collaterals
Sub-Identity System
The sub identity system uses the same font as the main identity, which is Intro. The accent colour changes with different programs, however maintaining the same contrast and dynamism to the base Expandus purple colour.