ABOUT THE PROJECT:

Vadilal is a well known Indian ice cream and processed food brand. The Matka Kulfi was launched as a premium gifting range for festivals 

and other special occasions which comes in a

pack of two.

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KEYWORDS: Rich, Premium, Classy, Young, Elite

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ROUTE:

I had taken the royal road and chosen to depict

a palace wall all around the transparent box to portray the premiumness of the product and

make the gift box stand out. The range is also

called Maharaja Kulfi which adds to the story. 

 

The colour palatte was chosen according to the flavours and kept monotone with minimal use

of contrast accent colours which add dimension

to the visuals. The base colour were not the brightest hues but a little toned down to keep it closer to the colours of the stones used to build forts.